A NIGHT ON THE TILES
Media Ambitions was responsible for creating a publicity stunt to highlight the plight of St Michael’s Church in Camden, London. Fr. Malcolm Hunter spent 10 days and nights living and sleeping like a homeless person on his church roof.
The stunt attracted world-wide media interest and through the vigorous PR campaign by Media Ambitions £110,000 was raised. Media turnout resulted in key coverage across broadcast, print and online including the Times, Daily Telegraph, Evening Standard, the Sun Metro, GMTV, BBC News 24, Bloomberg, NBC Today Show in America, NBC Australia, Moscow Television, BBC London, ITV London Tonight, BBC Radio 1, BBC Radio 2, BBC Radio 4, BBC Radio 5, Sky Radio, Capital Radio, LBC, Big Issue, Time Out and various Church media. The media value was in excess of £1,000,000.