Media Ambitions was responsible for all PR aspects of the Great Walk of China 2004 to raise money for NCH. The Great Walk of China was an epic challenge which started in the Gobi Desert and finished 4000 Km later where the Great Wall meets the Yellow Sea. To raise awareness for the trek Media Ambitions came up with the idea for a record breaking stir fry attempt with celebrity chef Nancy Lam. The record was broken in London’s Leicester square.