Media Ambitions was responsible for PR for the 'Ariel Fashion Awards in Association with GMTV' which celebrated the hottest off the rack looks as well as recognising the work of the street wise fashion designers and retailers. Closer - Magazine of the Year 2006 - was also a partner in the event. The PR campaign proved to be an outstanding success with national press coverage on television, radio, websites, in magazines and every national daily newspaper in the UK featured the event.