Jo Hemmings

Jo Hemmings is a Behavioural Psychologist, specialising in media and celebrity analysis as well as a Dating and Relationship Coach and TV and radio personality.  She was voted Dating Expert of the Year at the inaugural UK Dating Awards in 2014 and voted the winner again in 2016.

With degrees from the Universities of Warwick and London, Jo is the UK’s best known and respected Celebrity Psychologist and was the UK’s first Dating Coach.  She runs a private counselling and coaching practice in London.

Jo is a Consultant Psychologist on ITV’s Good Morning Britain and This Morning.  She regularly appears on the BBC, ITV, Channel 4, Channel 5 and Sky News.  She also helps behind the scenes on shows, in the contestant selection process, by giving psychological advice and assessment to reality TV producers and contestants both during the selection procedure and the series.

With the explosion in reality TV series, factual entertainment shows and documentaries on a plethora of channels available on our screens more people than ever before are being thrust into the limelight.

Broadcasters and production companies are required to put the welfare of any shows’ participants at the top of their agenda.  This has led to an increasing demand for a ‘Duty of Care’ Psychologist to be a key member of any production team.

Psychological screening is now a regular part of the audition process.  This ensures the participants are psychologically robust and stable enough to take part, or in certain situations continue, in reality or entertainment shows is the essence of Duty of Care.

Jo has provided this service for a number of production companies and TV channels, including Endemol, TLC, RDF, Pricey Media, Sky, Britain’s Got Talent, X Factor and all the terrestrial TV channels. In her role as a Consultant Psychologist for ITV’s Good Morning Britain, Jo also assesses participants before they are filmed or broadcast.

Recent work includes ITV Tonight documentary Looking For Love and TLC’s new dating show Undressed, with the first series broadcast in July 2016 and the second in October 2016.  She is an occasional presenter of LBC’s Saturday night sex and relationships show.

Jo has also been the psychologist for Katie Price’s reality TV series Signed by Katie, Channel Five’s Celebrity Big Brother’s Bit on the Side, Amy Winehouse: The Untold Story and Whitney’s Addictions: Death of a Diva, The Alan Titchmarsh Show, C4’s Big Brother’s Little Brother and 50 Shocking Facts about Diet and Fitness for Channel 5 and as the Dating Coach on Sky 1’s series The Love Machine and C4’s Jewish Mother of the Year.

Jo is the author of several successful books on sex and relationships, writes regularly for magazines such as Cosmopolitan, Grazia, Heat, New, Female First and Marie Claire.  She regularly comments and contributes to articles for most of the national press, including The Guardian, The Sunday Mirror, The Daily Mail, The Times and The Daily Star as a celebrity psychologist.  In 2014 Jo was voted one of the 12 best British Dating Blogs by  With over 24,000 Twitter followers, from all over the world, Jo also publicises her media work effectively and quickly.  In April 2014 Jo was ranked at number 2 in the UK, and number 17 in the world, in the 30 most prominent psychologists on twitter by  Follow Jo on @TVPsychologist.

Jo’s latest book is Sizzling Sex – turning the heat up in your sex life.  Other books from Jo include Sex Games, How to Have Great Sex, Be Your Own Dating Coach and The Dating Game. She is currently working on a new body language book.

She has a passion for encouraging psychology students to go into media psychology and has given well-received talks on the subject to many universities including Warwick, Trinity College, Dublin and Birkbeck College.

If a celebrity, sports or reality TV star has personal or professional concerns, or is simply behaving in an uncharacteristic or newsworthy way, Jo can provide immediate, expert and informed psychological comment, body language analysis and advice – whether for PR companies, magazines, the national press, radio or TV production companies, news and shows.

For more information on Jo Hemmings visit  To book Jo for your radio or TV show, newspaper or magazine column please contact Media Ambitions on 020 8940 2222.

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