Style Queen Sarah Jessica Parker can’t get enough of Topshop and Coleen McLoughlin spends hours stocking up on Primark.

With near riots over the Stella McCartney range at H&M and Topshop’s unique range causing a stir at London Fashion week, the High Street is THE hottest fashion story of the moment.

Which is why Ariel and GMTV have decided to celebrate the amazing success of the High Street fashion retailers.

The creator of the ‘Ariel Fashion Awards in Association with GMTV’ is Media Ambitions who managed to secure title sponsorship, with Ariel and GMTV. Media partners were LK Today and Closer magazine while product sponsors include Highland Spring, Wella, HoB Salons and the Jemma Kidd Make Up School.

Media Ambitions co-ordinated and produced every aspect of the star studded event including the award ceremony and fashion show which took place at the Natural History Museum on 29th March 2006. The event celebrated the most stylish and wearable looks on the high street, showcasing the latest high street fashions worn by millions of people across Britain.