“What she has created for herself is truly incredible for a girl of her age”.
David Beckham, Footballer and International Superstar

“You’ve made such a difference to other people’s lives. Abbi, my little girl and very good friend, God bless for everything you do”.
Sharon Osbourne, TV personality

“Abbi certainly deserves all the awards that she has received. It is amazing what she has achieved at such a young age”.
Rt. Hon David Cameron MP, Leader of the Conservative Party

“You are to be commended for the hard work that you are doing”.
Nick Gibb MP, Shadow Minister for Children, Schools and Families

At just 16 years old anti bullying expert, Abbi Morrall has already won critical acclaim from the likes of David Beckham and Sharon Osbourne as well as having her voice heard in the Houses of Parliament for the work she has done to help try and stamp out bullying and support those who have been bullied in the UK. 

Award winning Abbi holds the ’Princess Diana Anti-Bullying Memorial Award’, ‘Deutsche Bank Spotlight Award 2006’, B.T ‘Seen and Heard 3’ Award, Leicester City Football Clubs ‘Children of Excellence Award’, ‘Wavemakers Award’, the ‘Champions of Respect Award’ presented by the Arch Bishop of Canterbury and ‘The Anne Frank Award’ as well as being runner up in the ‘Lord Left Tenant’s Young Persons of the Year Award 2007’.  Abbi also won the ’Closer Hero Award’ and was listed as one of ’Bliss Magazine’s 21 Talented under 21’s’.   

As an anti bullying expert, Abbi has appeared on numerous radio and television programmes including ITV1’s “This Morning”, ITV1’s “Sharon Osbourne Show”, Sky One's "Mending Broken Britain" BBC News, ITV1’s “Central News” and BBC “Video Nation”.  There have been numerous local BBC and independent radio appearances including BBC Radio Leicester, BBC Radio Nottingham, Heart FM, Leicester Sound, Rock FM and Touch FM to name a few.   Abbi is excellent in front of camera and hopes to pursue a career as a television presenter once she graduates from further education.

This gutsy teenager regularly contributes to newspapers and magazines such as The Daily Mail, The Sun, The Daily Mirror, The Daily Star, News of the World Sunday Magazine, The Telegraph Magazine, Bliss Magazine, Closer Magazine, Hello Magazine  and a variety of regional newspapers.  Abbi is the Editor-in-Chief and writer for her own website www.abs-kids.co.uk as well contributing to a chapter for a book written by Polly Clarkson called “Beating the Bullies” published by John Blake Publishing Ltd.

Abbi’s lively and expressive personality ensures that she often appears as a keynote speaker at events, conferences and award ceremonies including most recently the  “Young Enterprise Innovation Awards 2008”. Abbi’s public speaking performances are so slick and professional she often receives looks of amazement when people learn she is only 16.

So why is Abbi such an expert on anti-bullying? Well sadly Abbi knows first hand the devastating effect of being bullied.

Abbi was targeted by bullies for the first 6 years of her school life. Being threatened, punched, hit, slammed up against a brick wall, called names, picked on after school, left out of groups, sent threatening emails and many other horrific experiences were all part of Abbi’s school day. Abbi blamed herself and never told her parents, family or friends. She kept all her frightening experiences bottled up inside and thought by saying nothing the problem would eventually go away. It didn’t.

Finally Abbi did pluck up the courage to confide in her Mum and Dad.  She moved schools, got involved in the school council at her new school, volunteered for a peer support scheme and attended various workshops on bullying.  The workshops progressed to conferences and before long Abbi was selected to be part of a Leicestershire Youth Group to carry on her anti bullying work. Abbi has attended the Headteachers conference in Nottingham giving advice on how they can help children being bullied as well as meeting with Directors of Education, Mayors and Ministers to try to combat the growing problem with bullies. After working in anti bullying for the past 6 years Abbi became part of the Leicestershire Anti-Bullying Student Team.

At the same time Abbi, who now loves school, decided to set up her own website www.abs-kids.co.uk.  A unique service which helps children being bullied, parents, teachers and even those doing the bullying. Abbi funds her website by running Abs Kids Soccer Camp which teaches kids to play together and channel their energies into something fun.

For more information on anti bullying visit www.abs-kids.co.uk. 

To book Abbi for your radio or TV show, public speaking event, newspaper or magazine column please call Elizabeth Ayto Laverack or Vicki Walker-Wright at Media Ambitions on 020 8940 2222.